Charles Duhigg

speaker
1,650 appearances 6 recordings 6 series first heard Jan 2026 last heard 1 Jul

Charles Duhigg’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
2 · Feb OctJan 26AprJulnow

Recordings per month over the last 12 months — 6 in all, peaking in Feb 2026 with 2.

Appearances

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They both emerged at about the same time in the early 1980s.
And when DARE emerged, it was like the immediate darling, right?
Like companies would line up to support it.
It spread all over the nation in like a year.
President Ronald Reagan declared DARE Day at one point.
It was a huge, huge success from the start.
And what DARE was really good at is what's known as mobilization.
They were really good at getting tens of thousands, millions of people, millions of school kids out of their classes into an auditorium to hear a lecture about how bad drugs are.
They could mobilize all over the country.
And when it comes to building a social movement, mobilization is part of it.
MAD, on the other hand, Mothers Against Drunk Driving, had a different approach.
In part because it was so chaotic and the central office really didn't know what it was doing.
They kept on firing people.
It was kind of a shit show, actually.
Yeah, it was a total shit show.
It was a total shit show.
And so what they did is they turned to all these local MAD coordinators, these people who just volunteered to start MAD chapters, and they said, okay, do whatever you want, right?
Like, learn to become a leader in your own community and take over running MAD and expanding it.
That's another aspect of how to organize a social movement.
That's known as organizing, right?
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