Charles Duhigg

speaker
1,650 appearances 6 recordings 6 series first heard Jan 2026 last heard 1 Jul

Charles Duhigg’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
2 · Feb OctJan 26AprJulnow

Recordings per month over the last 12 months — 6 in all, peaking in Feb 2026 with 2.

Appearances

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And you're exactly right.
So in a couple of places, what Turning Point would do is they...
Its local group would sponsor what's known as an affirmative action bake sale, where they would base the price of the baked good on the color of your skin.
So whites who came up had to pay more than black students who came up to buy something.
Now, what's amazing is that instead of Turning Point saying, you shouldn't do that, that's too disrespectful, Turning Point actually advertised that in its manual that it gives to students.
It uses that as an example of what students might want to do to get attention.
And the reason why it works is it's kind of fun, right?
I mean, it's terrible.
The values behind it are terrible.
terrible.
But if you're a college student walking across a campus and you see this thing that says affirmative action bake sale and you go over and you ask them what's going on and they're like, well, we don't think affirmative action makes any sense in education.
So why would we do it in a bake sale?
Suddenly you're having this dialogue and it's kind of interesting and it's fun and it seems very anti-authoritarian, which as a college student really appeals to me.
You've been to Turning Point USA rallies.
You know what they're like.
They are fun.
They are just a good time.
And part of that is because people are disagreeing with each other.
They're arguing with each other.
They're having debates.
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