Charles Schwartz

How do you apply that level of standard to growth then?

Because if you have this bar that everyone must meet and you're trying to connect with people and you're not advertising the way that normal people do in the rest of the world, which is just regrettably your industry is...

And I say this with as nice as way possible.

I've, I've been around this industry for 34 years, 33 years, you know, cause I was, my, my dad was senior vice president of badly subtle fitness.

He was senior vice president of GNC.

And I knew the trash that was going in there.

I mean, we would sit there and like, don't eat that.

I was like, what?

He's like, don't like, I'd go to, I'd go visit him in at one of the stores.

I'm like, I'm going to grab one of these bars.

He's like, don't eat that.

Like, absolutely.

He goes, don't put that in your mouth.

So we knew back then, and it's only gotten better.

How do you market, how do you penetrate into a market and what's your branding cycle look like?

Yeah.

Well, very early on when, when the podcast took off, there was a specific brand.

I'm not going to mention the brand, uh, that wanted me to sell their stuff.

It's a, I'll say it's a green brand.

Let's always go with that.