Charles Schwartz

It's got green, it's got green covers.

And I immediately rejected it, even though it was a huge deal because the product that's inside of there was absolute trash because I asked them, I said, give me, show me the science.

They're like, what?

I'm like, show me the science.

Show me someone that you've worked with where you saw their blood work before and where you saw their blood work after.

Show me walls of studies with that.

They're like, well, we can't, but we'll pay you lots of money.

I'm like, no, that's not proven to me.

That's a different conversation.

So when you're going in that, I'm curious, when you're working with contracts like the DOD, when you're working with contracts of professional sports, what are the things that their litmus test that they're asking you?

Because there are other business owners that we work with that are going to ask like, hey,

I want to penetrate a market like that.

I want to fill the top of my funnel with that.

What are the things that you've done in order to do that?

Is it purely relationship based or is it just because, you know, you're a good guy or how do you do that?

I think you're talking about this as a relationship.

Yeah, sure.

You've got Arnold, but I guarantee you that in three months, if you don't keep that standard that he agreed to or saw for the last three years, he's gone.

Absolutely disappear.

So when you're a disruptor in the force, when you're, you're being signal versus noise, when you are that lighthouse amongst the fog, you're going to get people get pissed off at you.