Charles Watson
speaker
858 appearances
2 recordings
1 series
first heard Jan 2021
last heard Jan 2021
Charles Watson’s voice in public audio — every appearance, attributed to the second.
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Appearances
Anybody in the world, but it's the food aspect as well.
Fantastic food.
So what needed to be done aside from the branding piece was also quite honestly just the unit level economics, getting sales up, getting franchisee profitability up.
And as Scott Presley and Mike and I started working in 2012, one of the first things we did was ultimately change the prototype and change the brand in order to continue to drive sales and attract new franchisees.
So I think we did a nice job.
with that.
And strangely enough, I'm now in the CEO seat where we're really looking at what is the next pivot that we need to make for the brand to continue to connect with that consumer because that's what it's all about is is the consumer being drawn.
I always call it how do we connect with the head and the heart of the consumer.
Because if we do that, we will absolutely have hold a place in their head and their heart and you'll hold a piece of their wallet.
I think the value prop for Tropical Smoothie Cafe ultimately, and you know, our tagline for many years has been eat better, feel better.
As I've come on, we're really talking a lot more about how do we inspire better.
Because I think I think it's bigger than that.
I think that our brand can play a role in being a catalyst for people to be inspired, whatever that may be.
It doesn't have to be just health and fitness, it could be sharing in their community or or whatever they're passionate about.
That ultimately to me.
Is is incredibly important.
And if we have that piece and then we combine that with, I gotta be honest with you, Stan, it's convenience, right?
It's the old staples easy button.
That's where, that's where the quick casual, fast casual industry is going.
Is how do I get a fantastic product any place, anywhere, anytime, right?
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