Charles Watson
speaker
858 appearances
2 recordings
1 series
first heard Jan 2021
last heard Jan 2021
Charles Watson’s voice in public audio — every appearance, attributed to the second.
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Appearances
And that's where the digital piece comes in.
So I think for us it's about being healthier, being a little bit better, so you don't have the guilt while also being able to provide really bold flavors.
That you're not expecting in a five or six dollar smoothie or a five or six dollar wrap to exceed the customer's expectations.
That is ultimately the key for us.
When we talk about our core demographic, ultimately, gosh, we're a belt high, a belt high fastball middle American.
We do not serve wheatgrass on cardboard.
We are very much healthier, right?
We want to be on the razor's edge of both taste and health, right?
We can't
We can't go too far one way or the other.
But I know this.
I know that if something doesn't taste good, people aren't going to buy it, regardless of how healthy it is.
So we try to really balance those two things.
And so when you look at the core customer, it's really pretty broad.
It's as broad as the as the general, you know, the general pop of the United States.
I'd say we're we're 25 to 45 is probably probably our sweet spot.
It's the soccer mom all the way to that you and I, the busy executive running.
to grab lunch and to the family occasion.
So pretty broad, which can be hard sometimes in marketing, as we know, right?
Is is how do we how do we continue to attract and then retain those people, I believe the key to that is ultimately convenience.
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