Charles Watson
speaker
858 appearances
2 recordings
1 series
first heard Jan 2021
last heard Jan 2021
Charles Watson’s voice in public audio — every appearance, attributed to the second.
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Appearances
Sure.
I would tell you it's anywhere from 60 to 65% is smoothies and 35 to 40 percent is food.
And so for many years we've uh we've I wouldn't say struggled with, but gosh, do we need to sell more food?
Maybe, maybe not, right?
That mix, if we stayed at 6040, 65, 35 for the duration and we're we're able to continue to drive comp sales and drive more profitability to our franchisees, that's fine, right?
As you said, smoothies in the name.
Uh we are
known as the smoothie expert.
We know what we're doing there.
But I got to tell you, for us, the attach rate of attaching food to that smoothie purchase, for us, it still remains about trial.
It's about going into new markets and sampling and have people try our food products because they are absolutely on par with any of our competition that's out there, with the healthier Halo, with the bold flavors that go, we think that what that means for us is that that mix, regardless of what it is,
There's a lot of legs.
There's a lot of blue sky in terms of continuing to drive the top line at our cafes.
So we're excited about that.
Well, certainly it has.
I mean, if if I'm honest, at the end of the day, third party grab and go carry out it has it, you know, COVID has fundamentally altered our business.
Our digital mix has gone from roughly twenty-four percent up to about thirty-seven percent.
So that's a big, that's a big shift in in nine months, right?
And again, so proud of our franchisees and our our ops team was able to make that pivot very quickly.
At the beginning of COVID, we we ultimately still had a lot of franchisees.
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