Chester Scott

speaker

356 appearances 4 recordings 1 series first heard Aug 2026 last heard 16 Aug

Chester Scott’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Aug 2026 with 4.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How Bad Data Corrupts AI Bidding and CAC Performance · 12 Aug 2026 podcast

And that ultimately means that the old way of thinking collapses to some degree.

Now, as I said, that doesn't mean we all need to panic, right?

This is not changing immediately, but it does mean that we need to think differently.

And so

If I think about the early thoughts around this from a lunar perspective and what we've started to to work on, it's all about intent, irrespective of the source of the entity of that traffic.

What is the actual intent of each individual uh click of potentially of each individual user that comes to site?

If we can understand the intent of each individual user of each individual click.

That ultimately means that we are then able to have an understanding of the value and the propensity that that user is then going to go and complete a desired action.

And ultimately that means that you can then remove out the bad.

And potentially it also means that you can then

sort of change the position to some degree so that you actually focus on the good stuff.

You double down on the good as opposed to maybe only focusing on the

Um, an another great question, Jordan.

I I think that th you kind of hit the nail on the head with this question, right?

I think that I s I mentioned right at the start that at times in our industry we can be in a bit of an echo chamber.

We're excited about all of this latest innovation and we want to take advantage of it.

We want to be an early mover on it.

But there is a reality and that quite a lot of uh, you know, industry press, et cetera, miss.

And that is that all of this innovation, an agentic commerce capability, shopping capability, agents for consumers, all of that innovation is all well and good, but only if the consumer adopts.

If the consumer doesn't adopt, then actually the innovation is irrelevant.

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