Chester Scott

speaker

356 appearances 4 recordings 1 series first heard Aug 2026 last heard 16 Aug

Chester Scott’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Aug 2026 with 4.

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I think that we have as many challenges as what we had yesterday.

They're just changing.

They're different.

And so the advertisers that are going to get the edge, the tech the the vendors that are going to get the edge are the ones that embrace that.

We accept that we're changing.

We don't try and kind of cling on to the cling on to onto the past.

And we accept that it's changing.

We take advantage of it.

And that's what I'm really excited about at Lunio is is how do we take advantage of that.

Yeah, so I think that, you know

If we don't get that data component right and we are passing back

as we would refer to at Lunio, dirty data, you know, non c non-cleaned signals into the bidding algorithms, then

Ultimately those agents are gonna be incredibly good.

at finding more and more rubbish.

And so that is a problem, right?

We have to we have to solve the data quality problem in order to be able to get the outputs that we want from agents.

And I'm a I'm a firm believer that we need to embrace a genetic capability.

We need to embrace AI first solutions, but we also have to recognize that if we don't get the signals and the data.

then the the the waste problem, the invalid traffic problem, the fraud problem compounds.

And and that is that is a is a big challenge.

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