Chester Scott
speaker
356 appearances
4 recordings
1 series
first heard Aug 2026
last heard 16 Aug
Chester Scott’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Aug 2026 with 4.
Appearances
It's levering uh leveling the playoff field for for agencies.
It's le uh leveling the playing field equally for for vendors like like Lunio because everybody's all the rules are being rewritten.
And so that creates huge opportunity and excitement, right?
We we've been we're being uh
challenged in a completely different way.
And that requires us to think differently, quite critically, on how we actually solve for those problems.
So that for me in itself is is is really exciting.
If I then think about kind of, you know
media and marketing in general, for me, everything is trending towards a black box first approach.
The buy side to me feels like it's collapsing to some degree.
You know, we previously had um a ton of different platforms that were all planned, bought, optimized in very different ways.
But because everything is trending towards black box and in kind of AI first, it feels as though that buy side is all starting to look quite similar.
And so what that means is that the the that the challenge, the problem that we're trying to solve within those platforms is changing.
For me, it's all coming down to the data quality that we are ultimately able to build.
It's therefore the signal quality that we're able to pass back.
into those you know smart bidding algorithms that is really going to give us the edge.
And then it is a um to kind of close that off.
That's why measurement is so important because if we don't have the right measurement uh culpability, then ultimately the signals that we're passing back aren't verified, aren't maybe as high quality as what we believe them to be.
Therefore the signal signals that we're that we're passing back, we're not able to deliver the outcomes that we'd like to.
And so
Showing 261–280 of 356 · page 14 of 18
← Previous
Next →