Chester Scott
speaker
356 appearances
4 recordings
1 series
first heard Aug 2026
last heard 16 Aug
Chester Scott’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Aug 2026 with 4.
Appearances
a click as an example, maybe um a uh a form download, a form submission, well they're all things that uh that a bot itself can can achieve.
And so we need to be able to understand what is the actual business goal and how do we set ourselves up to be able to deliver that business goal or business outcome.
And that might therefore include ensuring that we've got all of our upstream capability in terms of site quality.
uh s sorry uh traffic quality uh in order and a good example of this right might be
Um, you know.
You've got
an organic search versus a a paid search.
And you might be wanting to drive um as many sales as you possibly can.
And so you've got obviously got a paid search team that are bidding on every single user that comes to site, irrespective of whether you're in the or uh whether whether anybody else is in the auction or not.
It could be non-incremental.
And so
You know, do you really need to be in that auction?
Probably not, right?
And so it largely depends on what you're optimizing for and how everything sits together, how the ecosystem works.
It's
It's all about systems as opposed to siloed efforts.
And I think that that's I'm not sure that that that analogy really helped it, but ultimately what I'm trying to say is it's about it's about ensuring that we think about the way that we plan, buy, optimize as a system, not as individual.
I think for me, like we're we're going through kind of uh uncharted territory, right?
And so to some degree that's leveling the playing field for everybody.
And what I mean by that, that's leveling the playing field to some degree for advertisers.
Showing 241–260 of 356 · page 13 of 18
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