Chester Scott
speaker
356 appearances
4 recordings
1 series
first heard Aug 2026
last heard 16 Aug
Chester Scott’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Aug 2026 with 4.
Appearances
ROAS for me is the enemy.
I would I would say their own measurement capability.
And that's not every advertiser.
But as I said uh in in in a couple of earlier sections, I think as an industry, we've been complacent around measurement.
We've largely relied on last click attribution.
It's fundamentally flawed.
It overcredits certain channels, it undervalues others.
And and actually for me.
In order for us to be able to drive overall effectiveness, for us to be able to drive real improvements, we first have to solve the measurement problem.
If we solve the measurement problem, everything else upstream can be more effective.
Absolutely.
I think that it's gonna solve all of our problems.
Um and I think the second part is that is that, you know.
That the human is no longer needed.
I think that couldn't be further away from the truth.
I think the reality is is we've spoken about throughout this podcast is
AI is absolutely incredible at delivering on against the objective that you give it.
But if you're optimizing towards a compromised outcome because your measurement is not right in the first place, or it's being fed information that is fundamentally flawed in the first instance, then it's it's useless.
the data input, the prompt, whatever it might be, but the the input is critical.
And that's where the human comes in.
Showing 321–340 of 356 · page 17 of 18
← Previous
Next →