Chester Scott

speaker

356 appearances 4 recordings 1 series first heard Aug 2026 last heard 16 Aug

Chester Scott’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Aug 2026 with 4.

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That is the role of the human moving forward is how do we fine tune

the input in order for AI to give us a better output.

But human oversight and augmentation for me is still business critical.

I kind of answered this in my previous question.

an inc an incrementality.

I think that we need to try and do more as an industry to get closer to that answer in order to be able to drive overall effectiveness.

And I think that overall effectiveness ultimately is what will drive growth and and market share wins over time.

And so I think yeah, marginal ROAS um an an incremental contribution.

I I keep uh these questions are leading into into each one, uh Jordan, but I would I would absolutely say um

Obviously marginal ROAS because that that's that's kind of what I answered to the previous question and it's directly tied to this one.

But uh but ultimately I think if you look further upstream of that, I think it's about

trying to validate, verify the quality of the input and tracking that qu the quality of the input, not just accepting that

all traffic is equal because it's absolutely not.

Not accepting that all signals are equal because they're absolutely not.

And doing more to understand the quality of each individual input, which allows you to deliver the better outcome.

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