Chester Scott
speaker
356 appearances
4 recordings
1 series
first heard Aug 2026
last heard 16 Aug
Chester Scott’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Aug 2026 with 4.
Appearances
So the second one is a little bit more controversial, and that is ROAS.
And the reason that I say ROAS is because it is probably the North Star metric for most advertisers.
But it disguises the truth.
And I believe that as an industry we should be focused on marginal ROAS.
What is the diminishing returns when we invest in a certain channel, platform, campaign, audience, creative in order for us to be able to drive uh overall effectiveness?
So marginal ROAS would be the focus.
ROAS for me is the enemy.
Hey Jordan, thanks for having me.
Um appreciate you taking the time.
Yeah, sure.
So maybe I'll start with myself and then I'll move into into Luneo.
Um so as you're aware, I'm I'm Chester, currently the uh Chief Strategy Officer uh at Luneo.
Um but
First and foremost, I'm a marketer.
I spent the bulk of my early career agency side, both independent before moving into big network, worked on some of the biggest accounts across the UK, European, uh, Middle Eastern and and APAC markets.
Uh managed a bunch of different channels inside of those, uh inside of that arena.
And I've also though had the the pleasure of working uh client side as well.
And so worked in two different um retail e-commerce conglomerates, one in Southeast Asia at Central Retail, and then the other um in the UK in a in a global role um at the Hook Group uh looking after their uh their beauty um
Effort.
And in addition to that, I uh have also spent time platform side, uh, an early employee of TikTok across the Middle East, Turkey, Africa, and Pakistan, leading their pure play uh e-commerce vertical.
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