Chester Scott
speaker
356 appearances
4 recordings
1 series
first heard Aug 2026
last heard 16 Aug
Chester Scott’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in Aug 2026 with 4.
Appearances
I was the person that took their auction solution into the market in that region.
And I've launched a bunch of uh you know interesting commerce solutions.
Live shopping was one of the first pieces that we launched.
TikTok.
Top shop, so on and so forth.
So, you know, I had the luxury of working, let's say, in in all three um areas, um, you know, which sets me up for having a relatively unique vantage point, I would say, in in my current role at Lunio.
So if we come on to Luneo specifically, Lunio was actually previously known as PPC Protect, seven, eight years old as an organization.
We became Lunio as we grew up as an organization, we became multiplatform um in uh in twenty twenty two.
Um and first and foremost we started out as a as a click fraud um and some might refer to as invalid traffic solution, ingesting clickstream data from search platform, predominantly social platforms as we became Lunio.
We classify that traffic through proprietary detection algorithm to understand, you know, the difference between high quality um traffic and traffic that is maybe of lower quality or at the very worst end, you know, fraudulent uh and that has no propensity to go on and purchase.
But
The reality is that that was our starting point.
Click fraud was our starting point.
We have always had this ambition to eliminate paid media waste.
And paid media waste is obviously a much bigger um arena than than click fraud itself.
And so we're starting to make inroads on on that strategy right now.
Um and uh 2026 is is a big year for us, and as we move into 2027 as well.
Um when we will yeah, venture into those additional waste vectors and and sort of help add value to to customers beyond just clip fraud um and uh an invalidation.
Yeah, you know, I think there is a necessity for advertisers, both sort of brand direct and and agencies, to leverage third party solutions, whether that be from kind of a traffic verification, whether that be from a data perspective, whether that be from a a measurement standpoint.
Because I think that by leveraging third party solutions, you ultimately are taking back control.
Showing 41–60 of 356 · page 3 of 18
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