Chris Andrew
speaker
441 appearances
5 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Chris Andrew’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsNo recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.
Appearances
I think it's a it's a long-term trend.
I think optimizing for AI retrieval is the way all of search is going to run.
I think all search will be AI-powered search.
And so I need to be thinking about, well, how does a large language model retrieve source, site, and reference content?
If I do not understand that, I'm flying blind.
What's the best way to understand it?
Go back to your core monitoring questions of okay, who's showing up for questions.
And who is not.
Start to work backwards and look for recommendations on content gaps or third parties that it could address gaps for our business.
And so I think if you put those things together, you're going to step back and say, it's definitely not trash to be optimizing for AI retrieval.
And I don't even know if it's a trend.
I think it's a long-term viable approach to make sure your brand stays relevant in this new customer journey.
So I would think of it as maybe a timeless.
trend given that content is being retrieved by models in different ways.
Yeah.
There's two things happening there that I think are interesting.
That is true today for Google.
I think the second biggest player is probably going to be a Bing, maybe followed by a Brave, right?
These players that have a search index, they've organized the web.
Common crawl is another source that a search engine team is going to leverage to internalize the frequency with which their pages are being picked up, indexed, and understood in the web.
Showing 1–20 of 441 · page 1 of 23
Next →