Chris Andrew
speaker
441 appearances
5 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Chris Andrew’s voice in public audio — every appearance, attributed to the second.
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Appearances
Very significant shift in early March of this year.
from the open AI team.
Historically, GPT has heavily relied on the Bing search index to determine which pages it looks at when it's generating an AI answer.
Because of the Microsoft partnership, OpenAI would look at a Bing search result, look at title description and snippets for pages, and decide which pages to download, scrape, and use to generate answers.
If you dig in a little bit, you'll see that there's a new search index, the OAI search bot.
They are competing directly.
Directly with Bing, with Google, with Brave, with others by introducing their own way to index and map the web.
So I think what we're gonna see is you have these interfaces on top of search experiences.
So if you think about Google AI overviews as an interface, you think about Google as an interface, perplexity, GPT.
Meta is now an interface to interact with search results because they've got their own search experience and Instagram and Facebook, et cetera.
The things that are powering most of these search experiences are the historical search index, the Google Index, the Bing Index, the Brave Index, a handful of others that exist.
OpenAI entering that foray with having their own search index is a very, very big shift in the market, and one that I'd be paying a lot of attention to because.
They are no longer a layer retrieving and returning results.
They are the foundation mapping the internet to compete with Google, to compete with Bing, historically their core partner.
And so when I think about which ones I'm optimizing for, I'm optimizing with a mindset that the shift is no longer just about pleasing the Google bot, pleasing the Google index.
The shift is now towards a world where a significant part of my
Audience is now resulting in coming from different places.
And that's something I would be paying a lot of attention to as a marketer, as a business leader.
It's a very tricky question.
I think I would focus on the tactics that AI models need, but in a traditional search way.
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