Chris Andrew

speaker

441 appearances 5 recordings 1 series first heard Apr 2025 last heard Apr 2025

Chris Andrew’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Optimizing For Traditional Search Engines Vs AI Platforms · 24 Apr 2025 podcast

And I realize that's kind of a dodge on your answer because traditional search engine optimization is the foundation.

For how these models are deciding what to look at, right?

So if you're not being ranked by Google, by Bing, by OpenAI's search index, their new search bot, you're very unlikely to be surfaced from an AI perspective.

Now, the long tail of content means they're looking further into the search results to find the right match.

But I think there's a situation here where these two things do play nicely together, right?

There's no reason you need to have a ton of complexity on your page with a bunch of JavaScript.

I think you can serve Google and the AI models if you think about writing for humans.

I think if you think about creating content for human intent, you're going to be able to win at both games.

I think it's a very risky strategy to say SEO is dead when Google represents 90% plus traffic for most businesses today.

I see that shifting very rapidly in some cases, but I would say I would not be walking away from traditional search engine optimization.

I would be thinking very, very heavily about how AI optimized content, the way models read and interpret, can still fit into your overall search practice.

So don't mean to dodge the question by picking just one or picking two, but I think that's how I would think about it if I were a marketer.

in in a in a brand position.

I invest heavily in the AIO outcomes.

And there's two reasons why.

The results for AI generated for returns are actually changing faster.

And part of the reason is in many cases, the models are accessing your content in basically real time.

So I'm asking a prompt.

Prompt is often turned into a search query behind the scenes.

A search index is returned.

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