Chris Andrew
speaker
441 appearances
5 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Chris Andrew’s voice in public audio — every appearance, attributed to the second.
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Appearances
Yeah, but I mean the recipe example is a visceral one, right?
We've all experienced it.
We go to Google and ask for
You know, I've got this in my fridge, I want to cook.
And you get a link to a recipe and you see the life story, three ads, an email pop-up, fifty keywords, a backlink, and you can't find the recipe itself.
You go to GPT, you ask the recipe, you put your ingredient in, you get an answer back.
That simplicity is a delight.
And I think ultimately consumers move towards simplicity.
And I think in optimizing for this, you need to think more human language.
And what I mean by that is I think we've had a period of time where folks have built content for Google.
It's like Google's the primary consumer of my content.
If I'm found by Google, I get listed by Google.
Paid, organic, maps, listings, depending on the nature of your business.
Nowadays, think about the fact that large language models have been built by humans.
Trained by humans, and they're looking for language.
They're looking at the intent of the prompt.
What is the question that this person is asking?
And what is the best, closest match to answer this?
What patterns am I seeing in the in the data to kind of uncover what this person needs and what sites are gonna be a closest match to the intent of the question?
And so I was recently on a call thinking of, you know, you need to write for humans.
Showing 201–220 of 441 · page 11 of 23
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