Chris Andrew
speaker
441 appearances
5 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Chris Andrew’s voice in public audio — every appearance, attributed to the second.
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Appearances
And design for bots, right?
If the primary consumer of your content becomes the ChatGPT crawler, the perplexity crawler, the meta crawler, the AI crawlers accessing your site, you need to make sure that the content is available in a simple form.
These models are looking for unstructured data, looking for language on your site that they can download, scrape, and synthesize into an answer.
And so at the same time, you need to write for a human.
Because the model is thinking like a human.
It's looking for language.
And so we're finding that the long tail of content is of increasing importance, right?
The models are going deeper to find the intent and the match to what the human is searching for.
Other things that we're finding is these models are trying to be unbiased in their answers.
They don't want to just go to the company website and answer the question.
They want to get user-generated content, be it from
Yelp or Reddit or review site.
They want unbiased reviews from a listical perspective.
And we're finding that our customers that have lists on their own website about them versus competitors really drives a significant impact, right?
It's like, hey, here's my product compared to my five peers.
We're cheaper, they're more expensive.
We have better features, they have fewer features.
That comparison is part of what the model.
Is trying to do behind the scenes.
And so if it can find a source that does part of that work for it, there's a greater likelihood you're going to be incorporated into the ultimate answer.
Showing 221–240 of 441 · page 12 of 23
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