Chris Andrew
speaker
441 appearances
5 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Chris Andrew’s voice in public audio — every appearance, attributed to the second.
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Appearances
And so again, I think writing for humans, but designing for AI crawlers, meaning AI crawlers don't necessarily need a deep visual experience.
In fact, it's pretty well documented in the search engine community that JavaScript causes a lot of problems for crawlers.
While the Google bot
has gotten quite sophisticated in its retrieval and understanding of intent, these AI crawlers are more elementary.
They're looking for content in an exact match and struggling when it's buried on the page.
And so those are some of the big themes that we're tracking in terms of optimizing for these models.
Basically in real time as the shift begins to unfold.
I would say start from the customer perspective.
And I think what's amazing about this shift is that's often where dialogue starts with a new customer of ours.
We'll we'll speak to a CMO who said, you know, I did a prompt and I thought my brand would show up and it didn't.
That's kind of surprising.
The question I ask on Google versus GPT versus Gemini, powered by Google, yields three different responses.
Why?
They're processing information and retrieving and returning information in a different way.
So when I say start with the customer experience, there's an advantage in the fact that we are all shifting our behavior to AI search, right?
Like I don't need to come and sell you that this change is happening.
You're starting to use GPT more day to day.
Day instead of Google.
You're starting to use an AI overview instead of visiting five websites.
And so one of the core things we do with our customers is we automate the creation of personas for a given brand.
Showing 241–260 of 441 · page 13 of 23
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