Chris Andrew
speaker
441 appearances
5 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Chris Andrew’s voice in public audio — every appearance, attributed to the second.
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Appearances
Who do we believe you're selling to?
Now you can come into our platform and refine those personas, but we think of personas as the foundation to prompt generation and prompt monitoring because people are getting different results from AI models based on the
Lens from which they're sitting.
Right?
So if you're a finance executive sitting in Manhattan asking questions of GPT, you're asking questions in a different way, you're getting answered in a different way, and different sources are being cited.
That's fundamentally the case.
If I'm a university student sitting in Boston asking questions about finance, I'm coming from a different lens and a different perspective.
And so these models have memory built in.
They're adjusting.
adjusting their answer based on the nature of the prompt.
They're adjusting their cited sources based on the intent of the user.
And so when I think about what organizations need to be doing, it's deeply understand the persona of who you are selling to.
Deeply understand their experience of what they are learning about your category, your brand, your competitors in their native search experience.
Whether that search experiences in GPT, perplexity, Gemini, AI overviews, different populations use different models, right?
So if if I'm a B2B SaaS company heavily focused on APIs and developers, Claude, Anthropic tends to have a bit more activity and volume.
Compared to GPT, despite GPT being the leader.
And so understanding at scale, what is the nuance for how my brand is showing up?
Am I showing up in top-of-the-funnel non-branded queries where people are doing research but not yet asking about my company?
That's why we spend so much time in the enterprise platform foundation of our product to say: look, these are your personas, these are your competitors, these are the types of questions, these are the actual responses.
Responses and citations, and if I'm a brand, really understanding that new customer journey is paramount.
Showing 261–280 of 441 · page 14 of 23
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