Chris Andrew
speaker
441 appearances
5 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Chris Andrew’s voice in public audio — every appearance, attributed to the second.
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Appearances
Right.
I think the shift is that my consumer may visit my website way further down in the funnel.
We're seeing that referral traffic from AI sources is the highest converting organic channel.
And in some cases, it's converting higher than the paid channel.
Why?
Because they've done so much research in the model by the
the time they click to my website, they're ready to act.
They're ready to book a meeting, buy the product, talk to an advisor, whatever the action might be, they've made their decision in the native search experience.
And I think that's the number one shift when things when it comes to what am I optimizing for?
Start with the new customer journey.
Who are you selling to?
What are they experiencing in the channels they prefer?
And then start to think about the content gaps, the third parties that
that might help address those gaps and what you can do about it overall.
Yeah.
It's a great question.
I think monitoring is the foundation.
I honestly believe monitoring is something every organization's gonna need to do.
The amount of companies I've met that have assigned a person to be manually running these searches across the large language models, putting it into an Excel document, turning that into a graphic.
And not realizing that the results they end up getting back end up becoming very biased because the model starts to know, oh, this person's asking a question.
Showing 281–300 of 441 · page 15 of 23
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