Chris Andrew
speaker
441 appearances
5 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Chris Andrew’s voice in public audio — every appearance, attributed to the second.
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Appearances
This person wants to hear me say their company.
Right?
If I keep asking the model these questions, it thinks that it knows who I am, it has memory, it starts to answer questions in a way geared towards me.
You might even get it to a point where it's like, in parentheses, your company is a great option in this field because it knows.
You and so you really need to think more in a more sophisticated way about your monitoring practice.
And it's why we've built out such an enterprise platform focused on who are your personas, who are you competing with, what are your themes and kind of traditional keywords, how do those translate to prompts and the new language of search?
Because we're no longer in a search world where I put in the word, you know, Walmart.
Nobody goes to Chat GPT and
just types in Walmart, right?
That's what we do in Google.
We go to Google and we type in Walmart, and then Walmart has to pay to show up first so that I click on the Walmart site.
That directional search is quite the uh the monetization engine.
People in GPT tend to ask very intent-driven questions, whether that's in the research phase or in the comparison evaluation phase.
It's another reason we organize all of our prompts by stages of the customer journey.
Is this a top of the function
where someone's doing a highly considered research stage that has nothing to do with your brand, but your brand should be present, versus, hey, I'm comparing brand A against brand B.
Of course you're going to be present.
You know, those components become really, really important to pay attention to.
So on the monitoring side, I think monitoring needs to be looked at comprehensively.
What types of things do I need to be showing up for in the top of the funnel?
Showing 301–320 of 441 · page 16 of 23
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