Chris Andrew
speaker
441 appearances
5 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Chris Andrew’s voice in public audio — every appearance, attributed to the second.
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Appearances
rendering perspective, people get a little confused in the space right now.
I would encourage companies to track the things you can actually track with certainty.
I think there's four things there.
You can track at the frequency with which these crawlers are visiting your site, right?
We can work with you to do that.
Right.
So if you want to understand how frequently is ChatGPT scraping my website to look at my content, we can track that.
The second thing we can track is referral traffic.
Am I getting visitors from GPT Perplexity Gemini Cloud to my site?
You can track that.
Once they're on your site, you can track conversion.
Hey, this was a referral visitor from a Chat GPT search.
Are they converting at a higher level?
At a lower level?
What pages are they landing on?
How much time are they spending?
And the fourth thing you can track with confidence is citations.
Am I getting my website listed in these AI search results or am I not present?
Now there's a million small things in there: your presence score, your position score, your sentiment score, your ranking compared to competitive.
But again, the four core things I'd be looking to track if I were an enterprise or any business, thinking about the shift to AI search would be frequency with which these crawlers are looking at my content, my referral traffic of how many visitors am I getting from these sources, the conversion traffic, conversion rate.
Showing 341–360 of 441 · page 18 of 23
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