Chris Andrew

speaker

441 appearances 5 recordings 1 series first heard Apr 2025 last heard Apr 2025

Chris Andrew’s voice in public audio — every appearance, attributed to the second.

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Hey, compared to Google, our LLM sources that are referring traffic to me, converting at a higher level, and my citations.

Which sites that I own are getting referenced.

Referenced and linked to in AI search results, and how does it impact my overall performance?

Those are the four things I'd be tracking from a monitoring perspective.

You know, one of the things we identified early is that your brand is no longer what you say it is.

That's a scary thing for marketers, for leaders, for the board.

For a long time my brand was what I said it was.

I could communicate it on a TV ad.

Could get somebody to click on my website and read my mission statement or my vision or what my product is.

Nowadays, when I ask a question about a brand, a product or service in GPT, GPT is representing the brand product or service.

It's telling me what it thinks of it.

That's a completely different orientation.

Now the question is, how is it arriving at that answer?

And I observed early in the AI shift that many organizations were organizing their

internal data makes sense.

Organize your internal data for RAG.

Clean it up, label it, get the right place sources in the right places, and start running workflows and outcomes on your internal data sets.

Protect it.

Very few companies were thinking about how all of the external data in the world is being used to represent your brand.

And so when I think about leading indicators and what to measure, I want to understand what are the sources that are answering for my brand?

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