Chris Andrew
speaker
441 appearances
5 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Chris Andrew’s voice in public audio — every appearance, attributed to the second.
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Appearances
What are the sources that the models are using when they're trying to answer questions about me?
Right?
Let's let's pretend I'm Walmart, right?
If I'm Walmart, you better bet the AI models are accessing the Walmart website to use that as a source.
They're also accessing the rest of the internet: news articles, blog posts, third.
Third party sites, competitive sites that pit themselves against Walmart, right?
At Walmart's Walmart's a very large, you know, box retailer example here with an e-commerce presence.
But the message to be delivered is I want to understand how my brand, product, and service is being represented.
What are the sources?
What are the what are the things fueling this answer?
And how do I understand how I can impact that?
Because let's say, for instance, the sentiment towards my brand is negative.
on on on a search engine, on a large language model search engine, via GPT, Perplexity, or others.
It's getting that content from somewhere.
Right?
I was on a demo recently with a very large Fortune 500 provider who was really upset about how the model was representing their brand's products and services.
When they used our platform to dig into why they were being represented that way, what they found out was that there was a lot of content
On the websites they owned, on their community page, on their help forum.
Consumers submitted feedback very negatively representing their brand, and they were not going in and addressing those complaints.
And so when the model was like, Well, what's the reputation for product XYZ?
Showing 381–400 of 441 · page 20 of 23
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