Chris Andrew

speaker
441 appearances 5 recordings 1 series first heard Apr 2025 last heard Apr 2025

Chris Andrew’s voice in public audio — every appearance, attributed to the second.

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They're out looking at the internet, looking at this company's website, and they found a bunch of negative content on the company's website about their brand, products, and services.
And so when the when
model was being asked to compare that product against another, they were linking to the core domain and the subdomains of that business, saying, hey, well here's here's what the company says about itself.
The community site says it's a terrible product and there's a problem with it.
No wonder the brand is being misrepresented.
So when you think about how all of the external content in the world is being used to represent your brand, I want to monitor towards what are the sources
that are driving the output that represent me.
That's kind of my starting point if I'm a small, medium, or large business.
Yeah.
There's a self serving answer to this, which is come chat with us at Scrunch AI.
There is a manual process that you can implement yourselves, which I would deeply encourage you to go do, which is go start paying attention to it.
Right.
The things I listed out of the four things you can measure and monitor, some of those you can go start yourself.
How many how frequently are these models hitting my website?
Go look at your web logs.
Go work with your technical team to understand that.
Go set up your analytics platform to track referral traffic.
Obviously, we help you with both of those things and do that in our platform.
There's a number of things you can do on your own to start paying attention to it.
Deeply understand what content that you've created is valued by AI, is being cited by the models as the answer.
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