Chris Andrew
speaker
441 appearances
5 recordings
1 series
first heard Apr 2025
last heard Apr 2025
Chris Andrew’s voice in public audio — every appearance, attributed to the second.
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Go look at the third-party presences that these AI platforms are prioritizing to answer questions and think about your relation to them.
Are they pay-to-play?
Do they have the misrepresentation of your pricing or product description?
Go get those updated.
We are oftentimes seeing very basic changes resulting in a significant lift in presence or a significant lift in referral traffic for fixing misunderstandings from the model.
I think one of the reasons this I one of my beliefs is that all of search will be AI search.
I think some of the new acronyms are silly.
AEO.
GEO, AIO, there's a million new acronyms.
Nobody knows what to call it.
I believe we're gonna call it search.
When I search, I want an answer.
When I search, I want an outcome.
Minimize the work I need to put in.
What's happening when these people search in the new way?
Are you showing up?
Go dig in and start to track it.
And start to test new content.
Start to think about the fact that these models really prioritize rich content sources, rich tech.
Text based content sources, be it a knowledge graph, a knowledge base, FAQs, glossaries, these types of resources are really rich assets that the models are looking to to try to answer questions at scale.
Showing 421–440 of 441 · page 22 of 23
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