Chris Andrew

speaker

441 appearances 5 recordings 1 series first heard Apr 2025 last heard Apr 2025

Chris Andrew’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Will Traditional Keyword Research Become Obsolete In An AI Search World? · 23 Apr 2025 podcast

world where there are multiple viable players, right?

For the first time ever, it's not my default motion to go to Google.com for my initial query.

Personally, I'm starting in GPT or Perplexity, doing a little bit more in Claude.

My search experience is fragmenting depending on where I am in the workflow of my day.

And so do I think traditional keyword research will be gone entirely?

No.

But I think there's going to be a much more complex mapping process.

To say, okay, this keyword results in prompts in hundreds of variations, right?

The keyword of let's come up with it, you know, powerful laptop, like, you know, whatever whatever the word or phrase is that I'm searching for.

There's a million versions of that prompt in human language that come with context of like, okay, I need a laptop under a thousand bucks.

I'm graduating from school and I need to give my university laptop back.

Okay.

Now I've got a bunch of context.

Without saying it, they probably know that I don't need a laptop until May because that's when graduation is.

Okay, what's on sale now might not be relevant.

This person's planning ahead.

So again, I think you take a traditional simplistic keyword, which historically led to the question of, am I showing up on the first 10 pages?

And you extrapolate that keyword, you kind of you know blow it up into a million variations on a prompt, and it gets a lot more interesting.

interesting in terms of mapping these things.

So I don't think keyword research from, you know, the two thousands is gonna go completely obsolete, but I think it will massively, massively evolve into more custom intent and custom prompts.

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