Will Traditional Keyword Research Become Obsolete In An AI Search World?
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
2 speakers
5 chapters
transcribed 27 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
Why might traditional keyword research become less relevant in an AI‑driven search world?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
This is the Voice of Search Podcast.
How is search fragmenting across multiple AI platforms like ChatGPT, Perplexity, and Claude?
I'm Jordan Cooney, and joining us today is Chris Andrew, co-founder and CEO at Scrunch AI, which helps businesses optimize their presence across generative AI platforms. All right, Chris, let's dive into our lightning round. Buy or sell. Are you buying or selling that traditional keyword research will become obsolete in an AI search world?
I think it'll be less relevant. I think obsolete is the headline grabber. So if we want to use it to grab five more listeners, we could say it. But I don't think keyword research is going to be obsolete, primarily because Google is not going away in the next 18 months or maybe ever, right? Google is the inventor of the technology behind these large language models. Google owns search still, but it is fragmenting, right?
What does a “million‑prompt” mapping process look like for a single keyword?
Search is evolving into a world where there are multiple viable players, right? For the first time ever, it's not my default motion to go to Google.com for my initial query. Personally, I'm starting in GPT or Perplexity, doing a little bit more in Claude. My search experience is fragmenting depending on where I am in the workflow of my day. And so do I think traditional keyword research will be gone entirely? No. But I think there's going to be a much more complex mapping process. To say, okay, this keyword results in prompts in hundreds of variations, right? The keyword of let's come up with it, you know, powerful laptop, like, you know, whatever whatever the word or phrase is that I'm searching for.
How will SEOs need to evolve their keyword strategies to handle complex intent and contextual prompts?
There's a million versions of that prompt in human language that come with context of like, okay, I need a laptop under a thousand bucks. I'm graduating from school and I need to give my university laptop back. Okay. Now I've got a bunch of context. Without saying it, they probably know that I don't need a laptop until May because that's when graduation is. Okay, what's on sale now might not be relevant. This person's planning ahead. So again, I think you take a traditional simplistic keyword, which historically led to the question of, am I showing up on the first 10 pages? And you extrapolate that keyword, you kind of you know blow it up into a million variations on a prompt, and it gets a lot more interesting.
interesting in terms of mapping these things.
Will traditional keyword research disappear completely, or will it transform for the AI era?
So I don't think keyword research from, you know, the two thousands is gonna go completely obsolete, but I think it will massively, massively evolve into more custom intent and custom prompts.
That wraps up this episode of the Voice of Search Podcast. A huge thank you to Chris Andrew from Scrunch AI for joining us. If you'd like to get in contact with Chris, you can find a link to his LinkedIn profile in our show notes or visit voicesofsearch.com. For more information about Scrunch AI, visit ScrunchAI.com. If you haven't subscribed yet and want a daily stream of SEO and content marketing, Marketing knowledge in your feed, hit the subscribe button in your podcast app or on YouTube, and we'll be back in your feed soon. Okay, that's all for today, but until next time, remember the answers are always in the data.
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Chapters
5 chapters
1
Why might traditional keyword research become less relevant in an AI‑driven search world?
0:00–0:45
2
How is search fragmenting across multiple AI platforms like ChatGPT, Perplexity, and Claude?
0:45–1:32
3
What does a “million‑prompt” mapping process look like for a single keyword?
1:32–2:14
4
How will SEOs need to evolve their keyword strategies to handle complex intent and contextual prompts?
2:14–2:51
5
Will traditional keyword research disappear completely, or will it transform for the AI era?
2:51–3:41