Chris Hall

speaker

312 appearances 4 recordings 3 series first heard Feb 2018 last heard May 2025

Chris Hall’s voice in public audio — every appearance, attributed to the second.

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Top Founders · 1518 Bynder Hits $48m ARR, Another Acquisition On The Way? · 20 Sep 2019 podcast

And that would be about 93, something like that.

Yeah.

Well, that's something, you know, that's a really interesting question.

And it's, you know, we obviously track the reasons, but we try to predict sort of what customer base are we having additional churn and try to figure out why.

So that's always sort of top of mind.

And also looking at the different types of churn.

There's sort of, you know, some customers you outgrow or they outgrow you, or is it really a product problem?

Are you losing those customers to others?

Or did they change ownership?

Or there's a ton of reasons.

The ones you really want to worry about is obviously, are my big, you know, are my

are the customers with the LCV that you want or the optimal LCV versus CAC, are they happy?

Are they creating more stickiness and expanding rather than part of a cohort that is known for dropping off?

And it's usually that there's a higher churn rate in smaller accounts.

I think that's across the board in any kind of SaaS company, that's usually the case.

So yeah, we try to compare that and use that for predictability.

Actually, that's an interesting question.

Obviously, we're trying to trend towards 12 and we're actually under 12 right now, but that's a really important metric.

But we also want to look at the lifetime contract value because...

you know, for your customer acquisition costs, are you attracting the right customers that create that longer lifetime value?

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