Chris Josephs

speaker

1,553 appearances 9 recordings 4 series first heard Sep 2024 last heard 15 Sep

Chris Josephs’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 6 in all, peaking in Jun 2026 with 3.

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What are some key truths?

I'll say it for you.

Content creation and sharing value is how you feed the top of the funnel these days.

In a world where your audience pool is the internet or a broader audience, you've got to attract that audience in.

And it's not always, unfortunately, with the local chamber of commerce.

That's great if you can rub shoulders and share your in-person brand with them.

You're selling, you're sharing information and all those things.

So you have to do that with content.

And you can amplify it these days with the tools that we have, some free with social media.

even podcast delivery and things like that, because it's a way to share perspective, insight, all those things.

People get to know you before you even have a conversation.

And then that's how you start to build that know, like, trust before you even have your first conversation.

I'll put one more stamp on that for anyone listening.

And this is a marketing and business show.

That's called branding.

It's the long game.

It doesn't always have to necessarily be years.

I'm not saying that.

But you have to create awareness, intent, and drive them.

You can call it a purchase cycle, purchase funnel, whatever it might be.

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