Chris Josephs
speaker
1,553 appearances
9 recordings
4 series
first heard Sep 2024
last heard 15 Sep
Chris Josephs’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 6 in all, peaking in Jun 2026 with 3.
Appearances
Give it to ChatGPT and say, everything is perfect except the positioning and prominence of the text.
Let's just give it oops. It should be a kiss card sticker.
Crazy.
Yeah, it would be great if it does it.
But yeah, no, it's being crazy. Okay, no worries.
Take care.
The Startup Ideas Podcast · Meet the man who growth hacked his app to 1M downloads · 30 Sep 2024
podcast
Yeah. Yeah. I'll try and kind of unveil the curtain and I've been on your podcast before, and I think the theme of that one we did a while back was, we call it trend hacking. The analogy I like there was, you have a river of conversations going on on social media, and there's different boats that go along that river. As a brand, if you can throw a life jacket or a
Any sort of thing to hook onto that boat and let that trend take it with you your brand you can kind of get growth with that I think with this one. It's a little bit more of um like This idea of and this will kind of set the conversation. Well is I don't see myself as a marketer I don't see myself even as a growth guy.
I see myself more as like a social engineer and like what I mean by that is Social media is all built on algorithms and it's just one people one kind of side of the marketplace of the attention span and then the other side and On our side, it's like, how do we algorithmically and scientifically come up with a formula around our content that would work on kind of both sides?
So as a social engineer, like the things that go into it, reverse engineering, viral ideas, reverse engineering, a tweet that is kind of written a certain way so that it gets 20,000 retweets as opposed to 15,000.
reverse engineering like if you're going to sponsor the UFC what's one thing to do you can kind of put autopilot on the on the banner or you can kind of really think through like how do we get this thing to get even more viral which I have a full-on kind of calculation I'll get into and um how do I add in the different variables for that one piece to go viral so as you kind of mentioned um
We have the Pelosi Tracker Autopilot. It's the first app that allows you to automatically copy politician stock trades. That's kind of a viral idea in itself. I've personally built that Pelosi Tracker with the help of my team. It's not just me. But to around like 750,000. On Instagram, we have another account called the Politician Trade Tracker, which is around 750,000.
And our app has around like 1.2 million downloads, $300 million invested, things of that nature. So... The story on the UFC was a lot of people know the idea of the Pelosi tracker, but not as many people know that autopilot is the company and the product that powers the Pelosi tracker. So say a hundred people know Pelosi, maybe 20% of them know that autopilot is the team behind it.
How can we kind of start creating that, narrowing that gap and getting more and more people to understand that autopilot is associated with the Pelosi tracker because the Pelosi tracker has such goodwill. The UFC, probably three weeks before their big sphere event reached out to us and was like, hey, we're big fans.
We'd love to market with you guys or we'd love you guys to come and sponsor kind of some of the upcoming fights. And we kind of thought at the beginning, like we don't do any sponsorships. We've never swung big. We've never done anything like that. Maybe now is the time because the UFC is great. Dana White, Joe Rogan's there. Trump goes a lot.
invest like a politician, the majority of their fans are libertarians, like that would kind of work well. And we said, like, look, like, let's, let's kind of think it through. And let's go from there. It's a long, long story. But the way that we approached the the actual advertising of it was we haven't really gone to public with this stuff yet, I'm going to kind of work on making this viral.
So probably after this comes out, you'll see these things on social media. But we realized like, as a small startup, and this goes to the formula idea, Sponsoring autopilot or sponsoring the UFC is one thing that is cool. That'll get brand recognition. But how do we kind of take that to another level?
The way we thought we could take it to another level was create like the most riveting and kind of emotionally driven and funny pieces of content as possible around the actual ad. So that was step one. What did that mean? Invest like a politician in red, white and blue directly on the back of the octagon.
Figure out a way to get it placed so that it's on the noon timeline or the noon vantage point so that anytime they're talking, you know, we're right there. Another part of that is create the funniest ad read as possible for Bruce Buffer. When he did it, he came up like and now autopilot.
If you ever wanted to copy a politician's stock trades, well, now you can go to joinautopoly.com and invest like a politician today. Like writing that pieces of content so that it goes viral and it can be clipped is another piece of it. And then I'm rambling here. But then the last piece of it is how do you create viral moments aside from the actual sponsoring of the fight?
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