Chris Josephs

speaker

1,553 appearances 9 recordings 4 series first heard Sep 2024 last heard 15 Sep

Chris Josephs’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 6 in all, peaking in Jun 2026 with 3.

Appearances

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The Startup Ideas Podcast · Meet the man who growth hacked his app to 1M downloads · 30 Sep 2024 podcast

Normal brands, they would just sponsor it. Their marketing team would be like, that's it. It is what it is. We'll hope it goes viral. We'll hope it kind of blows up. Us on our creative kind of social engineering team, we're like, that's not enough. We need more and more chances, more and more moments to create virality.

And that's where we came up with the idea of wouldn't it be funny to send a fake Nancy Pelosi to the fight, put her front row, have a whole vlog style, be with her. Wouldn't it be funny to get, create this whole slogan of Pelosi 2024, invest like a politician, slap it on a cyber truck and start driving it around. And then can we kind of create virality from that?

I have learnings and kind of what went right and what went wrong with that, which we can kind of dive into. But that was the general approach with the UFC. It was create the most viral campaign possible for the actual event and then create viral moments that could kind of support the actual event to increase chances of virality.

Yeah. Yeah. And I think it's possible in every space. It's happening in the seed oil space. There's an app out there now that is kind of capturing the seed oil things. Joe Rogan retweeted it the other day. It's happening in kind of the hedge fund space with our Burry Tracker, the Pelosi Tracker. And I think it can kind of get more and more. The way that we approach that is...

It's controversial, but you got to have a little bit of a controversial take to it. The attention spans of people are so short that you need to be able to have your product and have your niche and have your meme page adapt to the different news cycles as they come. Wall Street Bets is a good example that does as well. They were financed, but now they got politics. They got inverse Kramers.

They got this and that. And they can use any piece of content kind of narrowed down to their thing.

With autopilot in the Pelosi tracker, we started off specifically with Pelosi's trades and then moved over into politicians' trades and then got into hedge fund stuff and then kind of were able to use the trend hacking method that I spoke about earlier, and I can get into now here too, but that's kind of how we did do it. If I were to start one from scratch,

what I would do is I would kind of probably take three approaches. And this is specifically to Twitter. Instagram is honestly even easier in my opinion. I think Twitter is harder, but step one is I would create an actual account of a, the name that someone would follow like Pelosi tracker. It makes sense. We have other ones that are going to be coming soon.

It's going to be called like Stop the Spend. Stop the Spend is perfect. Like what are we going to do? Are we going to talk about that? We're going to talk about how the government spends so much freaking money. Oh, if I'm seeing content like that, I'm going to follow an account called Stop the Spend because I want them to stop the spend. Michael Burry Tracker, that's another example.

So any piece of content or any account that is in your niche or in your space that you want to build a meme page account. Don't be afraid to name it as like something as simple as that. No one follows brands, everyone follows movements, everyone follows like people. So that's kind of the first approach. The second approach would then to do the reply guy stuff.

You know, if Elon's tweeting, come up with a good comment, typical stuff that everyone on Twitter does. And the third part, though, is you really got to dive deep and become like an investigative journalist with some of your content. If you're going to take that approach, you can do the meme stuff.

But the investigative journalist and like this is the really, really important part that I think a lot of people don't understand is. This stuff builds your account credibility. This stuff builds your virality. So the meme builds virality. Investigative journalist builds credibility and marrying them together. And then you have an account that's an authority.

And if you're not an authority in the space, you're kind of just mixed in with all the other accounts. But if you are that one authority, like the Michael Burry tracker, that is followed by hedge fund people because we have built out enough authority in people's minds to be like, that is an account that follows the hedge funds and I can trust that account.

That's how we kind of would do it from how we've done it in the past. And that's how I'm going to be working on a whole workshop. And it's good. I'm saying this is kind of accountability. It's like I'm going to make a new account called Stop the Spend. And I'm going to try and run this playbook to build an account that highlights the ridiculousness of the government spending and things like that.

That's how I would do it, though. And then I would take that account, those pieces of content, and I would translate those over to Instagram. You could take a post, put it as an actual reel. Instagram is pushing reels these days. You then could take those posts and put them on TikTok. TikTok is pushing carousels.

But as long as it's controversial and as long as it is informative or funny, that's how you kind of grow the things to the scale that you would want.

Yeah. I mean, and. I do them probably once or twice a week. But earlier on in the early Pelosi days, and these aren't built for virality again. They're not built to, like the investigative journalist piece aren't built to, and they're not supposed to get millions of views.

But if you remember back in 2022, when everyone was talking about the political stock trading, we kind of did have two different approaches to this. Like we had the Pelosi tracker. It was around 30,000 followers. It's like, do we go to the meme accounts? Do we kind of just create funny Pelosi talking on the phone? Hey, I want $100 million of this. Like that will go viral and things of that.

But the investigative journalist piece is like if you take a piece of content and say Pelosi bought NVIDIA. One tweet, the meme-y one, Pelosi bought NVIDIA. Can't believe it's inside of trading. That's such corruption. I can't believe she's allowed to do this. That's kind of the viral meme page. The investigative journalist example, though, is Pelosi bought NVIDIA.

Interestingly, six months before that, they passed the CHIPS Act, which they were allowed to have $40 billion of investments. That $40 billion of investments trickles down to U.S.-based companies, which is around $13 billion of it. X amount of that could go to NVIDIA. This may be why she's buying follow for more to come.

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