Chris Spann

speaker

271 appearances 1 recordings 1 series first heard Jan 2025 last heard Jan 2025

Chris Spann’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Raising SEO Security Awareness · 6 Jan 2025 podcast

That's a legit thing that happened for a client.

Um we had a client who felt like they weren't getting crawled or indexed enough.

I was doing a load of log file analysis and I could have just said, oh well hey on the third of January you got hit by Google like ten thousand times.

That's that's great.

But again straight away it looked weird to me because they weren't getting hit ten thousand times any other day.

So I started to zero in and started to look at it.

I could have just gone, oh that's weird, or just taken it at face value and moved on.

But I didn't.

Same with um if you've got GSC access and you've got access to all the old weird subdomains that the site has had that was a test server or a you know a a staging server ten years ago.

Look into them because what can happen there is if the business no longer uh if the DNS records change.

it can basically mean that the same content is still sat in the same IP.

Or rather, sorry, people can upload illegal content to that IP, but Google still has the connection between the two.

So you can see that stuff in there.

Again, my my wife is an SEO and has had a client with that where they had an old subdomain that was full of

I think it was like copyright infringing books or something like that, just like hundreds of thousands of PDFs that were just in there that again she found by just she was clicking around in Search Console, saw something a bit weird, and investigated.

And that's the biggest thing.

Another really great thing you can do, and again as SEOs we're guilty of doing it, is look at your site in the SERPS and see what it looks like.

There's a thing, especially if

If you work on like WordPress or um more kind of off the shelf uh CMSs, there's nothing wrong with them.

But they are by nature of what they are, they m are more security, they are more vulnerable because they're more avail they're available to more people.

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