Raising SEO Security Awareness
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
33 min
3 speakers
3 chapters
transcribed 29 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main focus of the episode and who is the guest?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything dot com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
Hey, what's going on? Welcome to the Voice of Search podcast. My name is Tyson from Previsible.io. Today we're going to be talking about the rise of SEO security awareness. And for that, joining me today is Chris Bann, who's the senior technical SEO at Lumar. Which is a large-scale crawler, technical SEO, and accessibility platform. You may have heard of them from the former name Deep Crawl. But with that, here's my conversation with Chris Spin, Senior Technical SEO at Lumar. Chris, welcome to the podcast.
Thanks very much for having me. This is great. I'm really excited.
Yeah, so obviously we cover a ton of different topics on the podcast. And I don't think I've actually been on an episode where we've been diving more into kind of like the security side of things. So maybe just a level set with the listeners, where do you see this intersection or what in your eyes is this like rising SEO security?
So, full disclosure, I'm a little bit biased on this, right? So um before I before I worked at Luma, um I was in-house for a very long time, almost all of that time working on the SEO team, um and working in a business that while I was there, were ramping up their security efforts to the point where they were kind of like bank level secure. The interesting thing about this was my best friend, as in I was his best man and he was mine, worked on the security team. And it meant that we would S SEO was obviously now working for a large scale crawler. We run afoul of Cloudflare and and and DDoS protection and and stuff like that all the time. But obviously when you're working in a business that's very rapidly scaling its security uh decisions and sometimes having to make the security decisions on the back of things happening that the rest of the business might not be aware of, it means that sometimes you will come in and all of a sudden, oh well we can't access Gmail anymore.
Well, why why is that? Well, someone has decreed somewhere that you can't access webmail anymore. Or, you know, God rest it, you can't uh you we can't use the go the Google cache anymore. Why is that? Well, it's technically a proxy and you could in theory use that to get around the company's acceptable use policy, things like that. But the problem is, is to an end user and to an SEO, as an SEO I come in and go, Well, I can't use the Google cache anymore. That was really useful. I can't access a Google account anymore. That means I can't use Search Console. I can't use uh GA in some instances, all these things. But all that would get passed down was it's a security thing. Security have decided, security have said.
I had the advantage that I could then go to the pub on the weekends with my friend and say, Well, hey, why did this happen? You know, what what's why why did this happen? And he would explain why. And they saw us as just Just always trying to get round things, you know what I mean? Trying to get assets onto the website that they didn't want there because we were using JavaScript libraries that they hadn't checked over, things like that. But we had to get uh you know, we had to get campaigns over the line and things like that. This is when I was a way more generalist SEO that was still involved in sort of digital PR and things like that. So they didn't understand why we wanted the things that we wanted.
And we didn't understand the reasons that they were making the decision. decisions they wanted.
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