Chris Spann

speaker

271 appearances 1 recordings 1 series first heard Jan 2025 last heard Jan 2025

Chris Spann’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Raising SEO Security Awareness · 6 Jan 2025 podcast

Yep.

So this is a really interesting I I think and even I, as someone with more than a passing interest in this stuff, is still really guilty of thinking like, oh, site's been hacked.

As soon as I log into it, they're gonna take control of my c computer and it's gonna form a botnet that's gonna take out, you know, a water filtration plant or something, right?

Now d a lot of it is way more mundane than that and really boring.

But multiple things can happen, right?

So again, the fa the Japanese farm uh Japanese keyword hack, the pharma hack or whatever, again, if I'm Googling for

back when I was in-house, if I'm Googling for cheap holidays to New York and I recognize the URL of the site, but it's talking about buying pain meds or something like that, or inviting me to, you know, play Rouless or something like that.

Or it's it's it's in Japanese, at the least I'm gonna think, well that site's broken.

You know what I mean?

I might not immediately think that site is hacked, but I'm gonna look at it and say, well why would I put my credit card details in there?

It looks even f even in Google it looks broken, right?

And then that sticks.

The next time I visit it, I think, well

Yeah, okay, they are ten pounds cheaper.

My flight, you know, my flight would be a bit cheaper, but last time I was on there, it looked really bad and looked really broken.

So why would I why would I click on it, right?

So you've got this reputational stuff as well.

On top of things like the pharma hack, Google will send you a you have been hacked.

warning in your GSC and then it will start deranking pages.

And then you've got to do all that work to then prove to Google that you fixed it all.

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