Claire Wang
speaker
482 appearances
13 recordings
6 series
first heard Jun 2026
last heard 30 Jun
Claire Wang’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 13 in all, peaking in Jun 2026 with 13.
Appearances
You might be thinking, what am I doing here on a wine show?
Well, the thing is, wine has a lot of connections with pricing and how much you pay for a wine is determined a lot by the psychology underneath.
And today we're going to learn more about that.
Definitely not manipulation.
So I guess for many people, when they think about pricing, right, they think about, you know, putting a number on the price tag, you know, the number, what we call price point is normally the last point of a pricing process.
And the very first stop of this process is we start by understanding who our customers are and what they really value.
So the entire process of putting a price tag on a product or a service is actually coming from that understanding of who we are serving.
And once you know what they value, then it's easier to give them what they want.
And when they get what they want, then it's easier to ask them to pay for a price that you desire.
So it's kind of, you know, it's a very transparent process.
It's nothing to do with manipulation.
Yeah, exactly.
I mean, you know, this is what we call the magic number of 99.
And it's kind of a no secret.
Everyone knows that even though you're paying $6, but $5.99 psychologically feels, you know, a bit cheaper.
We do utilize that.
And in fact, you know, when you price for a bottle of wine, like I think in your previous episode, we're talking about $18.99.
Why don't we just set $18?
And I think it really depends on the type of product you are selling.
If you have a product that is designed to tell people that this is a good bargain, this is a good buy, it has good value, then you will want to utilize that $19.99 too.
Showing 41–60 of 482 · page 3 of 25
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