Claire Wang
speaker
482 appearances
13 recordings
6 series
first heard Jun 2026
last heard 30 Jun
Claire Wang’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 13 in all, peaking in Jun 2026 with 13.
Appearances
So psychologically, it's a signal to customers that this is a bargain.
But when you are selling a good quality product, then you will try to get rid of it.
So when it comes to wine, you know, I think for a lot of producers, what they want to emphasize is actually on that quality part.
In which case you would rather go in with $18 or $19 rather than $18.99 or $19.99.
So I wouldn't call that manipulation, but it's kind of just like how our brain works.
We naturally associate that with certain interpretation.
Well, I would probably take a step back, right?
You know, I would sort of ask the winery, who is your target customers?
Who typically buy your wine?
Because, you know, like someone who would only buy wines from the supermarket will never go to, you know, like a wine shop and ask for a $50 bottle of wine.
So once you understand what your customers want, then you can sort of give it to them in that sense.
And I think these days with wine or with many other products, when customers buy your wine, they are not just buying the liquid in the bottle, right?
And especially when you are paying like slightly higher price, you're buying the whole experience, the ability to share a glass with your families or with your friends.
The, you know, if it's at a restaurant, it is the ambience you pay for the glassware.
There's just like so many different variables.
So I think for a winery, you first need to sort of position yourself, like where in the market you want to play.
And then it all goes from there.
If your target audience is sort of like high-end customers, you might want to package in a lot more things such as, you know,
how can we make this experience better like the packaging the design of the label the paper bag that you use to carry that the way invite you in for like a testing from time to time it's about building that sort of customer relationship as well obviously if you're selling to supermarket you wouldn't have the budget to run all that then it becomes you know how can we get our wine in front of like many customers and that we start talking about things like distribution channels
or online marketing.
Showing 61–80 of 482 · page 4 of 25
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