Corey Wrinn

speaker

719 appearances 1 recordings 1 series first heard Jun 2026 last heard 26 Jun

Corey Wrinn’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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Right.

How do FIs mirror that in a way that they are providing the experience?

and the consistency in a way that matches with what most people want.

They want to go somewhere local and community based because it matters to them.

I mean, how do you see that?

Do you think the experience part has to match the locality part?

I agree.

They have the influence, they have the money, they have the time, they have the infrastructure to do that.

And I think that has how they've prioritized it, right?

So, you know, we're a research firm, right?

We go out, we talk to people, and that's all we do, right?

We don't sell widgets, we don't sell gadgets, we sell kind of insights.

We did this couple months ago about AI discoverability.

Right.

Basically, how many people are using

Claude, Gemini, Chat GPT to find their next banking piece.

Right.

And the national norm is about 12% go there directly.

12% of consumers go directly to a chat GPT, a Gemini, a Claude option to start their process looking for their next banking, either home or product.

Google has changed, right?

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