Courtney Johnson

Like they're going to pick that person that's visible.

Even if you're a better worker, but you're quiet, you're not sharing your wins.

You're not sharing what you're learning.

you probably won't be up for that promotion.

So it's not necessarily your skill.

It's what your, what that decision maker, the place that their brain is going first.

And in the same way that we can own shares of a company, we can own shares of people's consciousness.

So Mike, I'm going to ask you a question and I want you to tell me the first thing that comes to your mind.

Okay.

Name a chef.

Great, so Wolfgang Puck owns a share of your consciousness filed under Chef.

So statistically, you are more likely to go to a Wolfgang Puck restaurant, buy a Wolfgang Puck book, consume Wolfgang Puck media, recommend Wolfgang Puck as a chef to others,

And your boss, your organization, hiring managers, it's the same.

The person that is top of mind, that owns that top of mind awareness is the person that gets the opportunities.

This is not a made up thing.

This is not maybe.

This is something that we can prove psychologically with statistical significance that you will be chosen if you have top of mind awareness in somebody's consciousness.

So yes, I know it can feel weird.

We don't want to feel like we're bragging.

We don't want to feel like it's all about me, me, me.