Craig Hewitt

So if you have a WordPress site, it's called Seriously Simple Podcasting.

So if you have a WordPress site, you want to kind of plug in a blog to it or a podcast, I'm sorry.

Then you install our plugin.

It lets you kind of add a podcast area to your site, manage RSS feed from there.

And then Castos as a hosting platform is an optional kind of add-on that you can have there.

Was that intentional that I was going to be sort of your mousetrap at the top of the funnel?

Yeah, that's really how the business started is I acquired the plugin.

It was a free plugin before and I acquired it from the guy that created it.

And we kind of built the hosting platform around that.

And for a while, it was the only way that you could use the hosting platform is through WordPress.

Since then, we've opened it up to be either use it with WordPress or use it by itself.

If you don't want to have a full website or you're not on WordPress or whatever, you can use Castos by itself.

you know, like you use Lipson probably.

Yeah, so we have opt-ins and messages and new email and onboarding within the app to say, hey, you don't have to do this all by yourself.

We have a team of professional audio engineers and people that know podcasting in and out.

If you need help with starting your show and then ongoing editing and producing your show, we have teams that can help with that.

yep it's great i wish we i you know you asked me what the split was i wish it was higher to be honest because services are not hard um you know if you get the systems and the people in place and you you know those things are are working well and kind of optimized that they're not hard to run um our services arm requires less of my time than than things like product um on the software side and you funded all this again you said you took a tiny steel what do they i think they usually do 100 or 150 is that what you took

For TinySeed?

Yeah.

Yeah, I mean, you know, they had kind of their standard deal.