Craig Wilkinson

speaker

11,882 appearances 14 recordings 1 series first heard Mar 2026 last heard 1 Jul

Craig Wilkinson’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 14 in all, peaking in Apr 2026 with 5.

Appearances

newest first · ▶ plays the moment

Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades · 119. How to Get Your Time Back, Beat Overwhelm and Still Grow Your Trades Business · 24 Jun 2026 podcast

And when we end up being that busy fool, things start to have a negative impact, such as I'm busy now, but I don't have time for marketing, Craig, because I'm busy.

And you can always tell when people get busy because the first thing that they give up on is social media.

You know, they're present on social media till they get busy, but then they don't have time to be on social media.

Therefore, that negative impact to them not marketing the business at some point further down the line is going to come back to bite them in the arse.

So it's either feast or famine when it comes to marketing.

Some people don't have time to get invoices out on time.

And there's people out there that I know that have, I said to them, they say, I've got cash flow problems, Craig.

And I go, Why have you got cash flow problems?

And they're going, Well, I ain't sent.

Invoices out for the last eight weeks.

And I'm like, what?

All that can be automated and systemized.

So we end up putting ourselves and having cash flow problems.

When we get busy.

And we're busy with work, we need more labour.

And we all know now there's a huge shortage of skilled labour.

So what does that lead you to do?

Panic, because you're overcapacity, you need more labour, so you take anybody on.

And when you take anybody on, what starts to happen?

You start to have problems on jobs, customers aren't happy, you're having to babysit your team.

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