Craig Wilkinson

speaker

11,882 appearances 14 recordings 1 series first heard Mar 2026 last heard 1 Jul

Craig Wilkinson’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 14 in all, peaking in Apr 2026 with 5.

Appearances

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Construction Industry Marketing And Business Tips For Tradesmen: Rise Of The Trades · 119. How to Get Your Time Back, Beat Overwhelm and Still Grow Your Trades Business · 24 Jun 2026 podcast

The customer leaves you a video testimonial.

All that law is what we call a customer journey.

And your customer journey from lead coming in all the way through all them different steps and stages that you've got to manually do right the way through to that five star glowing review being added onto Google, all that lot can be lifted up and dropped into a system and automated.

So you're not having to manually do everything.

And when we start to systemize and automate your business.

This time that you normally do this manually is evenings and weekends, right?

So all of a sudden, by you putting systems and automations in place, it frees up your evenings and frees up your weekends.

So the business is starting to run itself without you having to manually do anything in it.

Now yeah, there's the odd thing that you might have to do, like give the customer a ring.

But everything else I've just listed out now can be systemized and automated so it runs on clockwork.

And the thing that you've got to bear in mind is this.

We've already established that when you're busy, things like marketing slip, things like finance like getting invoices out, things like communication, in other words, that email's been sat in your inbox from that customer chasing you for that quote for the last three days.

All that lot stops because the system takes care of the communication and what happens when, which means your customer journey from lead coming in all the way through to a five-star review being left at the end.

All that lot is systemized and built like five-star service.

So, in other words, it doesn't

matter what time of day the customer is going through that customer journey, that could be seven o'clock in the morning, the customer might do something.

Well seven o'clock in the morning you might be on your way to merchants or wholesalers.

So you can't manually do that, but the system can.

It might well be that during the day when you're in the tools or you're in your office if you're off at tools, certain things need to be done.

But because you're firefighting or dealing with ten other things

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