Cyrus Shepard
speaker
163 appearances
1 recordings
1 series
first heard Oct 2024
last heard Oct 2024
Cyrus Shepard’s voice in public audio — every appearance, attributed to the second.
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Appearances
It it's hard to scale giving a shit, but you that's what you have to do.
You have to you have to give a crap.
And that's hard to scale, but you gotta try.
Yeah.
Yeah, that that's an excellent question.
And I think in our careers, we've all had some turkeys.
Uh where I built I built something at Moz that, you know, took a lot of engineering hours once and we scaled a a couple thousand pages and it it just kind of sat there like a dish that no one wanted to touch.
And it it bombed.
And that was embarrassing and and upsetting to a certain degree.
And and what's worse, it it didn't even convert because I we couldn't get anybody to go there.
It it failed on every metric.
Those things happen.
But I think you're asking about something slightly different, something that's actually genuinely useful to people that uh Google doesn't love so much.
And that is a challenge.
I I think one thing that's relevant in this broader conversation about helpful content, uh, you know, is the the idea of branding, uh, the idea of generating search volume towards your brand.
I I'm a big fan of
Looking at seeing where Google is going, I'm now building everything with a brand name attached to it.
Because I'm what I'm what we're seeing in the data is that if you can generate just a little bit of branded search volume, you can leverage that a hundred times.
So I encourage people if you're building a tool, if you're building a report, uh, if you're collecting email addresses, get that brand name on in front of it.
Uh, because you want people entering that brand.
Showing 141–160 of 163 · page 8 of 9
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