Cyrus Shepard

speaker

163 appearances 1 recordings 1 series first heard Oct 2024 last heard Oct 2024

Cyrus Shepard’s voice in public audio — every appearance, attributed to the second.

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It's it's totally okay with to evolve.

You got to get something on the page.

You got to start somewhere.

Uh so I used to work as a Google quality rater.

Uh around the time Google uh came out with these things, uh, this uh helpful content update.

And one of the things they had us rate was effort.

How much effort is on the page?

And you can't judge that with just putting doing keyword research, say, oh, they put all the keywords on the page.

No, that's not what

You're looking for is the page well designed?

Does it look like they put a lot of work into it?

And that's a very human evaluation.

And you know, Google translates that somehow into ranking signals through machine learning.

But are you trying on the page or are you just putting keywords on the page?

So it's hard to scale effort.

Another another quote I love in the SEO industry, uh, from the old SEO agency distilled.

It's hard to scale giving a shit.

All all my favorite quotes have the word shit in them.

I don't know why.

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