Cyrus Shepard

speaker

163 appearances 1 recordings 1 series first heard Oct 2024 last heard Oct 2024

Cyrus Shepard’s voice in public audio — every appearance, attributed to the second.

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That's the where you want to go.

So yeah.

Yeah, uh excellent question.

Uh I think I think you still have to do keyword research.

I think that's the baseline because these traditional ranking signals still work.

I have I have a legal client who is the number one expert on a certain type of trust.

And so he creates these articles, they're filled with expertise.

The problem is, even though he's an expert, everybody else has the same content.

They they read like encyclopedia articles.

So the challenge is.

How do you bring something in that no one else can replicate?

What's his personal experience dealing with these kind of trusts?

Uh, how how can I add some tables in the content comparing different types of trusts?

I'm trying to add content that nobody else has uh and make it unique and make it human.

Maybe it's a video of him talking about the trust.

Maybe it's you know photos of him with actual clients.

I don't know, but I have to we have to work to find things that nobody has.

Nobody else can replicate, put the work in, show the work, and you know, it's it's traditional marketing one on one.

What what are we doing to convince you?

Absolutely.

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