Cyrus Shepard

speaker

163 appearances 1 recordings 1 series first heard Oct 2024 last heard Oct 2024

Cyrus Shepard’s voice in public audio — every appearance, attributed to the second.

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Uh the easy way to do it, the scalable way to do it is just do my keyword research, find the popular running shoes.

Then I'm going to use a program like Surfer or uh Market Views.

I'm going to find all my subheadings.

Then I'm just going to fill it in with content.

Fine.

I'm going

To borrow some shoe photos from the manufacturer website, stick them on my site, and say, Hey, I'm a shoe expert.

That is the easiest, lowest effort way to do it.

On the other hand, uh, there's one site in my research that I found that has won every Google update uh that I love, uh, which is Run Repeat.

And what they actually do, they have the best shoe review site in the world.

They have videos of themselves, they get the shoes.

You can see them.

They cut the shoes in half on a bandsaw so you can see the inside.

It is amazing content.

And that that's what I think we have to if you want to win, they are creating something real.

Are you willing to cut shoes in half for your content?

That because that is defensible.

You're doing real things.

It's not relying on a keyword research tool.

You're cutting shoes in half.

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