Dan Fleyshman

So without further ado, Mr. Josh Snow, give us the quick two-minute bio so we get straight to the money.

I mean, you're up against household name, 800-pound gorillas, whole aisles and shelves dedicated to these brands.

Literally everyone can name them.

It's very rare in any product category where literally everyone from 6 years old to 90 years old says this brand, that brand, that brand.

They know Colgate.

They know this brand.

They know Crest.

These are household name brands.

How do you fight the 800-pound gorillas?

Hold on a second.

It's the whole aisle.

It's the whole walkway.

I don't think people understand.

There is not a retail store in the country.

Liquor store, convenience store, random store in the middle of Alabama that doesn't sell these Colgate, Crest, Procter & Gamble type brands.

You were fighting with them.

How?

How were you taking this market share?

That's deep.

When you walk into a retail chain and you look them in the face and say, buy Snow Teeth Lighting, buy Snow Oral Care, we are going to take market share from the brands you've been buying for decades, if not 10, 30, 40, 50 years.